CUSTOM PRODUCT DEVELOPMENT SUPPORT
The prioritization of product development focuses on aligning efforts with market opportunities and financial drivers. By leveraging market research, analysis, and scenario planning, we can help evaluate risks, predict industry trends, and guide decisions on product and market strategies. Below are the key focus areas:
Custom projects typically involve:
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- Finding the best market opportunities for the current product portfolio and engineering capability base
- Identifying which are the best prioritised new products to develop using the existing capabilities and technologies of your company
- Creating market driven requirements for product and solution development
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* In collaboration with Lucent Insights
Prioritisation of Product Development Efforts:
- New product, existing market
- Same product, new market
- New product, new market
Work Stages:
- Bespoke primary market research (consumer and enterprise)*
- Market and Competitive analysis
- Developing creative solutions to predictive industry dynamics
- Creation of scenario planning tools
- Running models and examining dynamics and risks
- Understanding drivers of return on investment and other financial metrics
- Using these tools to guide prioritisation of development effort or product lines
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